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( ;~m 7TyK7wmS6 ` Cf D} d2EraO!cj[zQs`T6% "#K; ]kY5JlwSwb^G_D 0tI^ !H` @ ` @ ` 3# DIP 97 - DopeWorld Communication and Marketing Proposal
**Agency:** **MAD**
**Duration:** 6 months
# **1. Introduction**
MAD is a decentralized content agency and production company committed to the vision of fully onchain gaming, Autonomous Worlds and Dope World. Our team is made from members deeply involved in the AW FOCG space and as it pertains to this proposal active Members of the Dope World community, passionate about retro culture and Web3 innovation. We propose to manage the communication and marketing of DopeWorld and all its products, including the games *DopeWars* and *MeanStreets*, for an initial period of six months, with the goal of consolidating the brand and growing its community and market presence.
**Challenges and Insights**
Dope Labsb s recent marketing initiatives provided important insights that have led us to refine and focus our strategy moving forward. While faced with limitations in time, resources, and manpower, the experiences over the past months have revealed key areas for growth. These areas are now the foundation of a well-organized, focused approach designed to make the most of what we have, and to achieve our marketing goals effectively:
1. **Sustaining Community Engagement**: Maintaining consistent engagement between major releases has been challenging, highlighting the need for ongoing content and activities to prevent momentum loss.
2. **Effective Community Onboarding and Retention**: Converting impressions into active members and retaining excitement post-launch are both key areas for growth. Improved onboarding processes and long-term engagement strategies are required to foster deeper community involvement.
3. **Targeted Acquisition and Differentiation**: Attracting new players and breaking through the competitive landscape require creative and well-targeted campaigns that connect with the audience on a relatable level.
# **2. Proposal Objectives**
b " **Strengthen the DopeWorld brand**: Position DopeWorld as a nostalgic and entertaining universe, appealing to both gamers and crypto enthusiasts.
b " **Successful launch of D-Wars game**: Execute a massive launch campaign to ensure a strong base of active players.
b " **Increase the community**: Grow the number of followers on social media and active players, consolidating a committed community.
b " **Generate regular content**: Produce engaging content that resonates with the audience and maintains interest in the ecosystemb s products.
# **3. Proposed Services**
### **3.1 Integrated Communication and Marketing Strategy**
b " **Global brand strategy**: Develop a narrative positioning DopeWorld as the leader in retro Web3 entertainment. All communication and campaigns will align with the nostalgic and fun values of the brand.
b " **Social media management**: Daily posting on Twitter, Discord, and other key platforms. We will foster participation and organic growth through events and campaigns focused on the $PAPER token and NFTs.
b " **PR & press releases**: Creation and distribution of press releases and articles highlighting DopeWorldb s potential in the gaming and Web3 industry.
### **3.2 Product Advertising Campaigns**
b " **D-Wars launch**: A 3-phase campaign (Pre-launch /already in process/, Launch, and Post-launch) including social media promotions, live tournaments, partnerships with influencers, and NFT drops.
b " **MeanStreets promotion**: Campaigns to build anticipation for the game. Ads targeting fans of action games and MMORPGs, including promotional videos and AMAs on Discord.
### **3.3 Community Growth**
b " **Community events**: We will organize weekly/biweekly activities on Discord and Twitter, such as AMAs, trivia, and special events related to DopeWorld and the launch of D-Wars and MeanStreets.
b " **Tournaments and competitions**: In-game tournaments with prizes in $PAPER and exclusive NFTs to incentivize player engagement.
### **3.4 Content Creation**
b " **Production of promotional videos**: Trailers for the launch of D-Wars and MeanStreets with retro aesthetics, aligning with the visual narrative of the DopeWorld universe.
b " **Education and tutorials**: Create explanatory content on how users can interact with the $PAPER ecosystem and maximize their gaming experience.
b " **Collaboration with influencers**: We will seek strategic partnerships with influencers and content creators within the crypto and gaming space, focused on organic and mutually beneficial collaborations. Our focus will be on those who share an affinity for DopeWorld and are interested in the projectb s growth in exchange for exposure and involvement within the DopeWorld universe.
b " **Collaboration with crypto communities**: We will organize joint events and activities with other crypto communities to increase visibility and reach without additional costs, strengthening community bonds and leveraging synergies within the Web3 ecosystem.
# **4. Implementation Plan (Timeline)**
### **Month 1: Research and Strategy**
b " **D-Wars launch** (Virtual event, live tournaments, social media promotions, and influencer collaborations.)
b " Review of current brand and communications.
b " Target audience analysis and definition of KPIs.
b " Creation of the social media content calendar.
b " Initial production of visual and promotional materials.
### **Months 2-3: Ongoing Growth**
b " Maintain interest in D-Wars with new tournaments and additional content.
b " Begin the initial promotion of MeanStreets and prepare for its launch.
b " Social media teasers.
b " Influencer collaborations and PR.
### **Months 4-6: Expansion**
b " Continue expanding the community with engagement activities.
b " Additional campaigns for MeanStreets and other products in development.
# **5. Costs and Resources**
**Team**: MAD will provide a decentralized team of professionals, including:
b " **MrFax:** Creative Director, responsible for content, communication, and strategy.
b " **Richblck**: Content Strategist /Creative, responsible for content, analysis, and strategy.
b " **Taniela Taki:** PR Manager/ CM, responsible for public relations and community managment.
b " **Lord C:** Content and promotion (TBC)
### **Budget and Payment Terms**
**Funds to be Used:**
b " **ETH**: $10,000 USD
b " **OP**: $30,000 USD
b " **USDC**: $7,000 USD
b " **STRK**: $7,000 USD
**Total Budget (6 months):** $54,000 USD (equivalent in USDC)
**Payment Terms:**
b " 6 monthly payments automated befroe the end of each month
# **6. Key Objectives and Targets**
b " **Community Growth**: Expand the DopeWorld community by achieving a 50% increase in followers on Twitter and Discord.
b " **Active Player Base Expansion**: Increase the number of active players in *D-Wars* by 30%, ensuring a robust and engaged gaming community.
b " **Enhanced Engagement**: Foster consistent interaction on social media and Discord, with at least 2-3 weekly events to maintain strong community participation.
# **7. Conclusion**
MAD is the ideal partner to lead the communication and marketing strategy for DopeWorld. Our team knows the community and is committed to the projectb s growth. This initial six-month proposal will not only establish the foundation for long-term success but also provide the flexibility to adapt to the projectb s evolving needs.
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5:34;1]}PV2J&K ( ;~m 7TyK7wmS6 ` > w ?<q ` ( ;~m 7TyK7wmS6 H# DIP-96 Redeploy Website and Swapmeet v2.1
GM Hustlers
We have the opportunity to redeploy the old website design and the swapmeet functionality utilizing the V2 code.
The submitted swapmeet v2 code was for a total of $30k USD (10M PAPER and approx. 5357 OP)
[https://dopewars.notion.site/DIP-61-Swap-Meet-v2-c4e8fe6cf1ef4a9091d2b24191288e9e?pvs=4](https://dopewars.notion.site/DIP-61-Swap-Meet-v2-c4e8fe6cf1ef4a9091d2b24191288e9e?pvs=4)
Bort reviewed and tested the code as per the proposals deliverable and acceptance, the majority was in working order.
### Swapmeet V2.1
There were a number of the issues still existing that had to be resolved;
* Indexer instability when large volumes of items were transferred and hustler updates were made in a constant flow. Some further code refactoring, efficient error handling and an increase in higher tiered compute helped resolve the issue.
* Items wouldn't generate their svg image, the G Wagons in particular wouldn't load their onchain data, an off chain generation was able to restore the images on swapmeet but some have invalid data onchain and will not be visible, this also occurring on marketplaces such as opensea.
* hustler customization in the UI was not functioning, code fixes resolved the issue.
Additional work was needed to get the site and swapmeet redeployed;
* deploy/setup the whole stack (excluding the MMO game)
* Refactoring's in the backend/indexer to simplify the codebase and make it more performant in certain scenarios.
### Thing to note
one item missing from the original proposal was the ability to mint a naked hustler without needing to own or purchase a dope. This was $800 in the proposal.
### HP and MrFax
Have provided and updated images and text on the website and we have the ability to create new 'icons' and 'pages' like the 'about.exe' as we need them to expand upon the website as needed.
### Ongoing costs
Approx. $140 USD per month to keep the current services operational for the website and swapmeet functionality.
Any adhoc minor development by our contributors via can be compensated via OP and/or PAPER based on the current DopeLabs rates.
This excludes and major updates or redesigns or features. The current scope is to restore the previous website and swapmeet functionality. if the DAO requests further changes then a new proposal can be made by the contributors willing to perform the work.
### Redeployment costs
Seeking approval for
$2500 USD in OP for redeploying services required to run the website and swapmeet, further development by refining and fixing issues in the code, updates to the website images and text.
### **What the DAO will get;**
1. The old look and feel website, minor updates initially.
<!---->
1. the swapmeet v2 app
2.1 Wallet connect and reads your inventory - gear, hustlers, paper, dopes and anything you are actively selling on swapmeet (items for sale on swapmeet are exclusively for sale on swapmeet)
2.2 Dopes for sale and if they are bundled or unbundled. Paper claim status is not viewable via the UI but can be checked directly via the DopeBot in Discord or the Contract directly.
2.3 ability to mint a hustler with a dope you own or by purchasing a dope for sale - pay in paper, eth or usdc
2.4 ability to buy a dope for sale - pay in paper, eth or usdc
2.5 preview the dope items on a randomly generated hustler
2.6 non naked hustlers for sale, or filter by OGs - pay in paper, op or eth
2.7 gear for sale - pay in paper, op or eth
2.8 prices shown in paper, it will show you the usd value on checkout, a fall back to price in eth if paper price cannot be calculated.
2.9 transfer your items, dopes, gear, hustlers to another wallet.
2.10 Customise you hustlers loadout, look and name.
Voting;
1. Accept the submission in DIP-61 Swapmeet V2 as delivered. The DAO forfeits the ability to pursue the funds and redeploy the site.
2. Reject the submission in DIP-61 Swapmeet V2 as delivered. The DAO retains the ability to pursue the funds and redeploy only the site
Xw&mCk 69vc T*}AHjxr)eN`NPJ,gQ ( ;~m 7TyK7wmS6 ` =aH >B ` ( ;~m 7TyK7wmS6 3# DIP-93 Dope World Regenesis
GM Hustlers
Massive news afoot. We have submitted a grant proposal schedule to the Starknet Foundation with a number of phased requests for funding support alongside specified milestones and delivery.
I am happy to report that the Foundation has approved funding to support Phase 1 as described below. The Foundation will continue to evaluate our progress and the position of our other requests. Overall we are aiming to secure funding to incentivise & market the migration, cover the costs for our L3 Network Paper Chain to settle on SN and ultimately secure a Developer Incentive Grant to promote building within Dope World.
-\* Phase 1 b MigrateK.: Migrate DW Primitives to Starknet\*
\- Description: Currently these are all deployed on Optimism. The process will entail recreating existing Optimism-based Dope Wars NFT infrastructure on Starknet.
The Foundation has awarded us a grant of 200k STRK that we intend to put toward this purpose as soon as we can. Currently we are underway with the administration to process this grant.
*Delivery for Phase 1 plus extras.*
The purpose of this proposal is to authorise Dope Labs to administer the Migration to Starknet, plus the extra jobs detailed below, using both the allocated STRK and the 90k USDC raised from the OTC purchase by 1kx. Our intention is to conduct a REGENESIS of the ecosystem at this juncture. We have an opportunity to refresh a number of issues that have been lacking and form the basis whereby we can position ourselves as a leading Gaming Autonomous World on Starknet attracting developers and further Foundation funding. To do this we will begin by attacking the issues that offer the greatest upside at the least technical difficulty and expense based resistance.
Dope Labs will work in conjunction with Cartridge to plan and implement the following tasks. Where applicable Cartridge will put together scope of work documents, help to recruit suitable developers and proof work. The tasks will be as follows and will be conducted in parallel.
1. Create a bridge from L1 that enables the unbundling of L1 DOPE onto Starknet. This task is technically much easier than creating the bridge from Optimism to SN and we can lean on existing OS infrastructure. The gear items on Optimism will be left for now, but the OGs will be ported to SN. The primary purpose of unbundling L1 DOPEs to SN will be to allow us to spend our resources wisely in order to begin to integrate hustlers/gear into Dope Wars & Dope World experiences.
2. Migrate and rebuild the existing frontend to Starknet including indexing infrastructure and Hustler configuration tooling. The market place function will be excluded at this time as it is a very costly function and we believe it is better to lean on existing market places at this time.
3. Re-brand our ecosystem to Dope World and rebuild our Website on DopeWorld.gg. This will tie us in with the narrative developments described here: [https://snapshot.org/#/dopedao.eth/proposal/0xfefee96a321ccc218d26c9f913bbd24cf2d733c801d030e863362b45388d207d](https://snapshot.org/#/dopedao.eth/proposal/0xfefee96a321ccc218d26c9f913bbd24cf2d733c801d030e863362b45388d207d)
4. During the process of migrating our assets to Starknet, we will take the opportunity to clean up some potential IP issues that have been outstanding as well as some of the more objectionable names as we reposition ourselves as Dope World. An assessment of the locality based groupings will be conducted to best ensure that they make sense for game play.
5. The long game will see us conduct a governance move to L2 Starknet. L1 governance is not a viable option cost wise for our ecosystem. The exact composition of this will be a work in progress.
6. This proposal will amend DIP-87 Layers of Dope in the detail that our Layer 3 Paper Chain will be settled onto Starknet.
This REGENISIS comprises of a number of tasks that together will refresh our position and take us back to the bleeding edge where we belong. This opportunity has been a long time coming and is thanks to the many that have kept believing and building. A vote yes will authorise Dope Labs to utilise the STRK grant and the 90k USDC to achieve this objective using only as much funds as required.
Tani
UZgEP= W-CM] 8 O_m%4UhUK ( ;~m 7TyK7wmS6 ` =a? >9 ` ( ;~m 7TyK7wmS6 t# DIP-95 Korean Blockchain Week
GM Dope DAO
We had an opportunity for us to get some subsidized support for Members of Dope DAO to attend Korean Blockchain Week (KBW) and represent both DopeWars and Starknet Gaming. Its was a bit of a fast ball but essentially the Stark promotional team have been super keen to keep the ball rolling since EthCC and develop momentum with KBW as we progress towards DEVCON, so they were being proactive in looking for people to attend.
We had two Members put their hand up to represent - big thanks to Ethercorn and Jay from UnixLabs for offering their time to attend. Their role was to help manage the SN booth chatting about DopeWars and SN Gaming. They had a meeting prior with the Cartridge Crew to discuss details and gather all the info required for the job. We had a discussion amongst key Members and DAO SN Gaming stakeholders around any potential optic issues given they have been developing Means Streets. It was concluded that they are capable to represent the DAO to fulfil the role and that they have an interesting and valuable perspective to talk from as the game developers and creators for Mean Streets. They did their homework and represented Dope DAO well.
The cost to the DAO to represent at KBW was only $1000 USD towards costs for flights and accommodation and a small merch budget.
Breakdown being:
Flights $420
Accommodation $365
Merch $215
This was very good value for money to have DopeWars represented at KBW and has gone a long way in continuing to develop the relationship between Dope DAO and the Starknet Foundation. The funds utilised will be from the pool of ETH we have in the DopeLabs Multi-Sig 0x90103beDCfbE1eeE44ded89cEd88bA8503580b3D. The funds will be released to Cyberbitz who has already covered expenses in order to capture the cheaper flights and accom. So this is a vote to pay him back.
For your consideration.
Tani
N ?Jg h-`:~BTRHZWFb$>S, vB !M NQ@xz# }J >Txd!@( ` :4; ;g5 ` NQ@xz# }J >Txd!@( 3# DIP-93 Dope World Regenesis
GM Hustlers
Massive news afoot. We have submitted a grant proposal schedule to the Starknet Foundation with a number of phased requests for funding support alongside specified milestones and delivery.
I am happy to report that the Foundation has approved funding to support Phase 1 as described below. The Foundation will continue to evaluate our progress and the position of our other requests. Overall we are aiming to secure funding to incentivise & market the migration, cover the costs for our L3 Network Paper Chain to settle on SN and ultimately secure a Developer Incentive Grant to promote building within Dope World.
-\* Phase 1 b MigrateK.: Migrate DW Primitives to Starknet\*
\- Description: Currently these are all deployed on Optimism. The process will entail recreating existing Optimism-based Dope Wars NFT infrastructure on Starknet.
The Foundation has awarded us a grant of 200k STRK that we intend to put toward this purpose as soon as we can. Currently we are underway with the administration to process this grant.
*Delivery for Phase 1 plus extras.*
The purpose of this proposal is to authorise Dope Labs to administer the Migration to Starknet, plus the extra jobs detailed below, using both the allocated STRK and the 90k USDC raised from the OTC purchase by 1kx. Our intention is to conduct a REGENESIS of the ecosystem at this juncture. We have an opportunity to refresh a number of issues that have been lacking and form the basis whereby we can position ourselves as a leading Gaming Autonomous World on Starknet attracting developers and further Foundation funding. To do this we will begin by attacking the issues that offer the greatest upside at the least technical difficulty and expense based resistance.
Dope Labs will work in conjunction with Cartridge to plan and implement the following tasks. Where applicable Cartridge will put together scope of work documents, help to recruit suitable developers and proof work. The tasks will be as follows and will be conducted in parallel.
1. Create a bridge from L1 that enables the unbundling of L1 DOPE onto Starknet. This task is technically much easier than creating the bridge from Optimism to SN and we can lean on existing OS infrastructure. The gear items on Optimism will be left for now, but the OGs will be ported to SN. The primary purpose of unbundling L1 DOPEs to SN will be to allow us to spend our resources wisely in order to begin to integrate hustlers/gear into Dope Wars & Dope World experiences.
2. Migrate and rebuild the existing frontend to Starknet including indexing infrastructure and Hustler configuration tooling. The market place function will be excluded at this time as it is a very costly function and we believe it is better to lean on existing market places at this time.
3. Re-brand our ecosystem to Dope World and rebuild our Website on DopeWorld.gg. This will tie us in with the narrative developments described here: [https://snapshot.org/#/dopedao.eth/proposal/0xfefee96a321ccc218d26c9f913bbd24cf2d733c801d030e863362b45388d207d](https://snapshot.org/#/dopedao.eth/proposal/0xfefee96a321ccc218d26c9f913bbd24cf2d733c801d030e863362b45388d207d)
4. During the process of migrating our assets to Starknet, we will take the opportunity to clean up some potential IP issues that have been outstanding as well as some of the more objectionable names as we reposition ourselves as Dope World. An assessment of the locality based groupings will be conducted to best ensure that they make sense for game play.
5. The long game will see us conduct a governance move to L2 Starknet. L1 governance is not a viable option cost wise for our ecosystem. The exact composition of this will be a work in progress.
6. This proposal will amend DIP-87 Layers of Dope in the detail that our Layer 3 Paper Chain will be settled onto Starknet.
This REGENISIS comprises of a number of tasks that together will refresh our position and take us back to the bleeding edge where we belong. This opportunity has been a long time coming and is thanks to the many that have kept believing and building. A vote yes will authorise Dope Labs to utilise the STRK grant and the 90k USDC to achieve this objective using only as much funds as required.
Tani
j'Yo s^S4MkCW1 /H_{ .u9;63B ( ;~m 7TyK7wmS6 ` :V ;2P ` ( ;~m 7TyK7wmS6 &# DIP-79(c) Mean Streets MVP Enhancement Proposal
Overview
After completing the deliveries in DIP-79 and conducting the early testing phase, we received extensive feedback and additional feature enhancement requests via Discord and the Mean Streets Service Portal. We have gathered and filtered this feedback to identify what can be addressed in time for the public release and the Coin Telegraph Article feature. This proposal outlines the technical and graphical enhancements designed to address current player feedback, optimize performance, and enhance user engagement, ensuring the game is in its best shape before the public release.
Full prop can be found on snapshot
Contract